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FOR the third year running, GALAXY is excited and proud to continue to be the first ever title sponsor of The British Book Awards. GALAXY was launched in the UK in 1960 and having increased its value by more than any other chocolate brand over these past years, it is now worth £195million.* GALAXY has long appreciated the synergy between the indulgence of its smooth and creamy chocolate and the indulgence of retreating from the world whilst losing yourself in a book.
Over the last few years we have worked with many key players in the book industry, to create book clubs, offer book reviews and give free book synopses to readers. We have been sponsoring the Richard & Judy Book Club for four years, and felt that in sponsoring the British Book Awards we could truly make a difference to book & chocolate lovers.
GALAXY wants to get more chocolate lovers to appreciate reading to fully relax, and more book lovers enjoying some chocolate to enhance their indulgent moment. We have a substantial marketing spend behind the Galaxy British Book Awards, which we intend to invest in TV, PR and the book and confectionery trades. We look forward to another successful year.
For more information on GALAXY please visit our website www.galaxychocolate.co.uk or our Galaxy Facebook Profile.
IRI Data, 52 w/e Nov 1, 2008
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